// The Stack — Operational Dashboard

Right now, someone in your distillery has made a career out of Excel spreadsheet jockeying.

That person is either going to love this — or hate it. Hot take: there’s no longer any value-add in synthesizing operational data in Excel.

And trust me, I get it. This industry has so many unconnected data sources: Park Street, VIP, multiple distributor warehouses, NABCA, Encompass, QuickBooks, your CRM, Meta campaigns.

Our Operational Dashboard fixes all of it — hands-free (no more Excel), and built for the spirits industry.

operational-dashboard / summary LIVE
Depletions
+18.4%
Accounts
1,204
Coverage
92%
Q1sell-in vs sell-throughQ4
// Every feed, one picture

Eight disconnected sources. One operational truth.

API Park Street
CSV VIP
XLSX NABCA
API Encompass
API QuickBooks
EDI Distributor feeds
DB Your CRM
API Meta campaigns

No exports. No reconciling. It just stays current.

The Operational Dashboard pulls every disconnected feed — Park Street, VIP, NABCA, Encompass, QuickBooks, distributor feeds, your CRM, Meta campaigns — and normalizes them into one always-current picture, hands-free.

// The problem

Sell-in is what you shipped. Sell-through is what actually sold. Most brands only see the first one clearly — and find out about the second one too late to do anything about it.

No more Excel spreadsheets telling you what the weather is outside.

Real information that creates value by cutting across sources — and gives you actionable outputs to move your business forward.

01

Depletions & state tabs

What moved, where, this week — by state, by account, by SKU. The truth underneath the shipment number.

02

Load-in & AR

What went in, what’s owed, what’s aging. The money picture next to the movement picture.

03

Open orders & inventory

What’s in the pipeline and what’s on the shelf — so you’re not flying blind between distributor reports.

04

One summary front page

The whole business on one screen at 7am. Drill in when a number looks wrong; otherwise just know.

// One screen, 7am

The whole business, coming forward on one screen.

Depletions, load-in, AR, open orders, inventory — the summary front page you check before coffee. Drill in when a number looks wrong; otherwise, just know.

operational-dashboard / summary front page LIVE
Depletions
+18.4%
Accounts
1,204
Coverage
92%
Q1sell-in vs sell-throughQ4
// Data in, answers out

It eats the feeds you already get.

Distributor drops, market data, the spreadsheets in your inbox — normalized into one picture instead of one more thing to reconcile by hand.

Operational Dashboard — screenshot slot (the strongest single asset on the site)

See your distribution in one picture.

I’ll walk you through it live. Pricing’s scoped to the brand — tell me what you’re working with.

Book a demo →