There is nothing sexy about a CRM.
They are necessary evils and I assure you that the manager hates reviewing them as much as the sales person hates updating them. So my goal in creating ours was to make it less of a pain in the ass to update AND to make it feed the rest of the stack to create street level intelligence.
A generic CRM treats a liquor store and a SaaS lead the same way. Your reality — outlets, distributors, depletions, territories — gets crammed into fields that were never built for it. So the data’s a mess, and you stop trusting it.
The chaos becomes street-level intelligence.
Everything a sales rep juggles in the field — accounts, visits, orders, reorders, even the buyer’s favorite team — funnels into one CRM and streams back out as street-level intelligence: catch stockouts before they happen, measure lift, and replicate what works.
Every account, distributor, and depletion in one place — and the ones slipping, flagged.
Accounts & contacts, the way spirits sells
Every retail outlet, on-premise account, distributor, and buyer in one place — keyed the way our world actually works, not bent out of a generic sales CRM.
Depletion tracking
Track what’s actually moving through accounts, not just what shipped. The number your distributor’s report buries.
Reps, distributors & territory
Call activity, visit logs, distributor relationships, and territory workflow built for a field team — so you know where the reps are and what they moved.
Brand-level walls
Run more than one label? Each brand sees only its own world. Clean separation, no cross-contamination.
Every account, distributor, and depletion — loaded in and watched.
Import your book once and the system fills in. Depletions update, territories sort, and the accounts slipping get flagged before they stock out.
| Account | Distributor | Depletions | Status |
|---|---|---|---|
| Eastside Wine & Spirits | Republic National | +12.4% | On pace |
| Harbor Beverage Co. | Breakthru | +6.1% | On pace |
| Midtown Bottle Shop | Southern Glazer’s | −3.8% | At risk |
| Ridgeline Package | Johnson Brothers | +21.0% | On pace |
| County Line Liquors | Republic National | −9.2% | Stock-out risk |
| Crestview Fine Wine | Breakthru | +4.7% | On pace |
Distributors, depletions, and SKUs are first-class — not customizations.
See it running on your accounts.
Demos are real — I’ll show you the system with category data that looks like yours. Pricing’s scoped to the brand; tell me what you need.
Book a demo →