Meet the founders.

Before I got into business, I chased a dream of being the next great film writer/director. I worked in the camera department for shoots for about 3 years before settling back into business school. That creative bug and love for cinematography never left me. The boring part… after graduating I spent the better part of two decades working in corporate finance. A lot of financial planning and analysis and a lot of corporate M&A work. Blah blah blah. Basically, I made a career out of Excel. I lovingly tell people that I am a recovering finance addict.

After the corporate world, I made the best decision ever (thank you Daniel) and took the leap of faith into the chaos that is start-ups. I was fortunate to meet some super nerds in Bend, OR that were sitting on an amazing business concept. I knew fuck all about code at the time, but I knew business. With their genius and my dashing charm we grew that little thing to a successful exit right before covid. I still miss Taco Tuesdays with Papa Scott and Uncle JoJo.

Fuck covid. I wanted to travel and instead got bored and really good at making cocktails. I randomly got a call from a dear friend that said, “I know two things about you. I know you are bored out of your mind and I know you like bourbon.” With both of those things being true, I found myself on a plane to Montana to meet one of my future best friends and business partners at The Montana Whiskey Company. Most people during covid got a dog. I invested in a whiskey company.

Fast forward to now and a dog sure would have been nice. In addition to Montana Whiskey, I started Sunshine Punch and have been a key consultant for Don Gato Tequila’s start up. Wouldn’t trade the last five years for the world. Learned a lot, some lessons the hard way. Some lessons the expensive way. We have been slogging through some of the toughest times in the history of the spirits industry. We are growing but we are fighting uphill like all other emerging spirits brands.

That’s why I developed the tools that you see here. I had to. If you don’t have the deep pockets of the massive conglomerates, it’s a knife fight door to door and you have to get lean and wear a lot of hats. So I am not just another guy with an AI toy. I know what you, my fellow spirits brand owners, are struggling with. Let me help you.